Nike Brand Key
Understanding the power of Nike's brand strategy
Year:
2025
Timeframe:
1 week
Tools:
Photoshop, Figma
Category:
Apparel & Footwear
Campaign Overview
I developed a comprehensive Brand Key for Nike, focusing on clarifying its core identity, emotional benefits, and audience connection. This strategic tool was designed to align Nike’s messaging with its brand values and market positioning.
Strategy & Execution
I analyzed Nike’s tone, mission, and competitive edge, then crafted a Brand Key that highlighted its "Just Do It" slogan, positioned it as a symbol of empowerment, and reinforced emotional ties with aspirational consumers.
Results & Insights
The final Brand Key presented a clear, structured brand narrative that can guide consistent storytelling across campaigns. It helps better understand how emotional branding drives loyalty and builds long-term equity.
